Parichay is a purpose-driven sustainability brand by Vigya Crafts Pvt. Ltd., born from a simple belief – waste can create worth, and craftsmanship can change lives. Founded in 2021 in Udaipur, Parichay exists at the intersection of climate action, artisan empowerment, and circular innovation.

We upcycle plastic and textile waste into thoughtfully designed apparel and bags using traditional handloom and charkha techniques – without heat, chemicals, or electricity. This low-carbon, craft-led process not only reduces environmental impact but also revives heritage skills that are rapidly disappearing.

At the heart of Parichay are 250+ grassroots artisans, many of them women, working from their homes across rural Rajasthan and Gujarat. Through structured training and fair-wage opportunities, we enable dignified livelihoods while keeping production decentralized and inclusive.

What truly sets us apart is transparency. Every Parichay product carries an AI-powered QR code that reveals its journey – how much plastic and textile waste was diverted, how much CO₂ emission was reduced, and how many livelihoods were supported. It’s sustainability you can see, verify, and feel proud of.

Today, Parichay serves conscious customers across India and is expanding globally – proving that ethical fashion can be scalable, beautiful, and impactful.

Parichay is not just a brand.
It’s a movement to turn waste into purpose, and craft into climate action.